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PLATINUM RECORDING ARTIST MIMS RELEASES THE WORLDS FIRST INTERACTIVE EP, OPEN BARS ON 1/11/11 WITH AN ACCOMPANYING CONTEST FOR UPCOMING ARTISTS AND PRODUCERS
“MIMS Partners with Digiwaxx Media, All Hip Hop, World Star Hip Hop, and Several Other Online Media Outlets To Launch His New EP and Take the Open Bars EP Challenge Globalâ€
(January 11, 2011) New York, NY – Inaugurating the New Year with innovative new music and new media collaborations, platinum recording artist, MIMS returns to the music scene with the release of his much talked about interactive mix cd, OPEN BARS. The first of its kind to integrate unsigned artists and producer participation in its completion, OPEN BARS is a shining example of MIMS’ ingenuity and creativity to effectively engage fans as both an artist and an entrepreneur. In cooperation with Digiwaxx Media (digiwaxx.com), World Star Hip Hop (worldstarhiphop.com), All Hip Hop (allhiphop.com), Coast 2 Coast Mixtapes (coast2coastmixtapes.com), PMP Worldwide (pmpworldwide.com), All Access Music Conference (allaccessmusicconference.com), Dynamic Producer (dynamicproducer.com), Digital Music News (digitalmusicnews.com), iStandard Producers (istandardproducers.com), and 1 of 1 Media (1of1media.com), the project will debut on January 11, 2011, with the contest portion of the campaign lasting for four weeks.
MIMS, revolutionized ringtone sales in 2007 with his debut single, “This Is Why I’m Hot†and now he is back to once again take the music industry by storm with out of the box innovations. The OPEN BARS EP will be released as part of a larger campaign which will include a global contest for upcoming artists and producers, a new website (www.mimslife.com), a viral ad campaign and partnerships with various top tier, hip-hop websites. The EP itself is composed of unfinished tracks in order to allow artists and producers to compete for the opportunity to be a part of history by finishing the creation. Winning participants’ verses and/or production will be implemented in the final project to be released at a future date and sold exclusively on the iTunes Storefront and marketed through American King Music & DigiwaxxDigital.
"I wanted to interject something into the industry that can directly affect my fans," says MIMS. "Technology has made it so easy to interact with people on a level never before seen in music. I plan on using that ingenuity and that spirit when completing this project." MIMS business partner and CEO of Digiwaxx Media, Corey "CL" Llewellyn echoes MIMS sentiments, "Digiwaxx was founded under the pretense of staying ahead of the curve when it comes to music and technology. To be a part of this project is a great experience because it shows the evolution of music and the overall creation process."
To enter the Open Bars Contact, artists and producers need to obtain the download link at MIMS official website www.mimslife.com and submit their verses and beats to mimsopenbars@gmail.com. The submissions process begins 1/11/11 and must be received no later than 2/11/11. A panel of seasoned music industry executives will select the best verses for each song and the winning artists will be granted a slot to open up for MIMS at a selected performance in a city near them as well as consideration to be included in accompanying videos. Additionally winners will receive a digital distribution package through
Digiwaxx Media and a strategic national marketing and promotion campaign.
For more information visit www.mimslife.com.
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