American Express’ new Twitter sync experience is easy - just sync your Amex card with your Twitter account, include custom offer hashtags in your tweets and shop at partner retailers. Pay with your Amex card and you will receive credits back to your account. Launch partners include Best Buy, Dell, H&M, Zappos, Ticketmaster, Sports Authority, McDonalds and more. Here's a video and explanation on how it works -http://www.youtube.com/watch?
Amex wants to be the de facto credit card for the social media generation, and offering statement credits rather than the usual reward points is going to help them achieve that goal. With this partnership, Amex and Twitter are giving you credit back on your credit card statement just for tweeting about your favorite stores when you shop there.
For more info and a complete list of partners, check out the microsite - http://sync.americanexpress.
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